About Us

Founded in 2015 by Dagoberto Cruz at just 22 years old, Comfort Insurance & Finances began as a small agency with a big vision—to provide security and financial empowerment to families. As an immigrant raised by a single mother, Dagoberto understood firsthand the challenges of financial uncertainty. His personal experiences, including overcoming a life-changing accident in 2018, reinforced his belief that the right insurance coverage is more than protection—it is a pathway to financial freedom.

What started as a one-man mission has grown into a thriving agency. Through strategic acquisitions and a continued commitment to education, Comfort Insurance & Finances has helped thousands of individuals and businesses secure their futures.

Today, that mission is carried forward by Joshua Amador, widely known as The Insurance Coach. As a leading advisor within Comfort Insurance & Finances, Joshua represents the evolution of the firm’s original values—bringing clarity, strategy, and proactive planning to every client relationship.

Joshua’s approach goes beyond policy placement. He believes insurance is not simply about coverage, but about protecting income, preserving businesses, and supporting long-term financial stability. By focusing on coaching rather than transactions, he helps clients understand risk, close coverage gaps, and align insurance decisions with long-term goals.

Through Comfort Insurance & Finances, Joshua continues the firm’s legacy of serving individuals and businesses with integrity, clarity, and purpose—ensuring that insurance is not a source of confusion, but a foundation for growth and peace of mind.

More than policies, we provide peace of mind—because we don’t just sell insurance, we build legacies.

Who We Serve Best

Comfort Insurance & Finances works best with individuals, families, and business owners who value education, proactive planning, and long-term financial protection. Our clients typically seek guidance rather than pressure and view insurance as a strategic foundation—not a last-minute purchase.

Joshua works closely with clients who want to understand their risks, protect what they’ve built, and make informed decisions that support both current needs and future goals. This approach allows Comfort Insurance & Finances to serve as a long-term partner, providing clarity and confidence at every stage of life or business growth.